Penny-Fighter
Concept of Design: Bicycles have been responsible for putting man on his way towards civilization and mobility. Current civilization owes their inspiration towards the humble
bicycle. As the world hurtles forward into an ever increasing technology driven world with scant respect towards natural resources, mobility and transportation will as always play a key role. We need sustainable modes of transportation and the bicycle seems to be the best option for arresting and controlling urban pollution,traffic and resource degradation. But to promote bicycle riding we need to change peoples mindset about the humble bicycle and portray it as an ethical and style statement. This is where the PENNY FIGHTER comes in. Fashion and design always comes around in a cyclical manner. As the saying goes HISTORY repeats itself. The Penny Fighter is based on the early bike ,the penny farthing. The Penny Fighter is a historical interpretation in a new age world. It symbolizes the importance of holding on to your traditions while at the same time changing and adapting to a new world. The Penny Fighter holds a lasting impression and not just a novelty value. At an emotional level it connects like an old comfortable sofa while still being technically advanced and user friendly and a style statement.As the torque is high at the rear whee
l it is easier to drive and promotes leisure cycle driving.The form has a unisex appeal.
Easy manufacturing considerations have been taken.
Cycle incorporates standard components and a reinforced rear wheel pivot for the damping action. Material would be die cast aluminium /m.s.monocoque to keep costs low and strengths high.
Target Market: The target market of the Penny Fighter would be from age 13-30 male and female .
It would need to be advertised to a younger generation who are increasingly going to turn towards the traditions to give them a sense of belonging.
It is also meant for leisure cycling as the speed can be built up too much.
posted by Suvodeep Das @ 10:31 PM
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